First came TikTok, now comes KOCs, KOLs, and KMEs. The future of marketing influence is happening in China.

Think Gen Z is the most disruptive generation ever? Just wait. Alpha Kids are hot on their heels and Apple already knows how transformative this generation will be. It’s time you do too. Here’s a starter:

We’re still seeing the aftermath of the Great Disruption — and one shockwave that continues to ripple through corporate America is the disproportionate number of women who left the workforce during the pandemic. But where are all these women going? One movement bubbling under the surface & starting to gain…

Nothing says the holidays like getting into the spirit with in-person Black Friday Sales. Last year, we made the gifting season work with a bit of distance, a lot of pivoting and internet elves working overtime. There was a lot of online shopping, and no holiday cheer. …

Pre-pandemic, NYC sidewalks were best known for their trash, smells, cracks, rodents, and crowds. During quarantine, eating outside became a sanity savior. NYC streets and sidewalks sprouted al fresco dining oases that evoked everything from the Greek Isles to floral fairylands. As indoor dining moved outdoors, streeteries and streetscaping took…

The Direct to Consumer (DTC) business model forever changed how we shop, cutting out the middleman. The next evolution of sales channels will bypass humans completely, selling straight to our avatars instead. Before we dive in… here are the terms you need to know:

New expectations for Corporate Social Impact… Pre-pandemic… social impact was called “corporate social responsibility”. The expectation was environmentalism & sustainability initiatives. Now those initiatives are table stakes. The new Social Impact = Company Purpose. Social impact requires going a step further and having a story behind the initiative that connects…

People are getting more comfortable with remote work — there has been nearly a 40% increase in the percentage of workers who wish to remain fully remote. More importantly, we look to the Up and Down to tell us what is UP, what is DOWN and what is NEXT. What’s on the UP is that people are getting comfortable with remote work. What is driving it is unexpected and will require a different solution than sanitation and…

Now that we are halfway through the year and summer is wrapping up… we are using this week’s Monday Special Up & Down to feature 5 highlights from this year so far. August 8, 2021 WHAT’S UP: Micro-investing is on the rise. This movement is bringing financial literacy and empowerment…