Announcing Penta: The World’s First Comprehensive Stakeholder Solutions Firm

Mike Berland
3 min readSep 28, 2022

We founded Decode_M with the goal of arming clients with the information they need to make important decisions. Our mission was simple: we believed that everything is knowable in a world that runs on data, and the key is knowing where to look. To that end, we’ve assembled an incredible team of researchers and data scientists to give our clients a clear point of view to inform their actions.

Over the years, our products and analysis has informed corporate reputational management across a wide range of industries, including cosmetics, food service, travel and hospitality, and virtual reality. We’re so proud of the team that we’ve built and the unique insights we’ve been able to provide to our clients.

Today, we’re joining a group of companies coming together as the world’s first comprehensive stakeholder solutions firm. These exciting growth partnerships, supported by a majority capital investment by Falfurrias Capital, combine industry-leading intelligence and strategy to deliver unparalleled impact. The group is made up of Hamilton Place Strategies and Flag Media Analytics, offering analytical public affairs and media monitoring, Ballast Research, a D.C. firm specializing in quantitative and qualitative research to provide direct feedback from senior policymakers, Gotham Research Group focusing on customized industry research, and London-based alva, providing stakeholder and reputational intelligence offerings.

We’re excited to announce Penta: As executives in the C-Suite must account for a growing set of engaged stakeholders — all with distinct, fast-changing demands — we will work with their teams to define, inform, and strengthen decision-making and understanding between those businesses and their stakeholders.

In addition to the multi-modal, tailored insights you have come to expect from our Momentum products, Penta’s services will combine analytics and research with deep issue and communications expertise to deliver actionable insights and drive measurable impact for our clients. Penta builds on our years-long pursuit to equip clients with the comprehensive and actionable intelligence needed to succeed. The newly formed firm will have a global reach, with initial offices in Washington, D.C., New York City, San Francisco, and London.

Our team is thrilled to offer you an even wider range of capabilities, with the power to take clients through the entire journey of stakeholder strategy and engagement. Our expanded set of capabilities include analytical public affairs that leverages decades of experience in business, government, communications, research, technology, and media. Our clients will also have the opportunity to tap into our proprietary technology to achieve data-driven insights and better understanding of issues.

We enter this next chapter knowing that Penta will advance our guiding mission to prioritize our clients — enabling us to provide end-to-end solutions for the increasingly complex challenges facing businesses today. We’re so excited to take this next step together.

Thank you for all your support.

Best Days Ahead!

For more information, check out our new website:



Mike Berland

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M