Why 11 year-olds already rule the worldđź‘«

  • Strength in Numbers: By 2025, they’ll be nearly 2 billion members strong — the largest generation to date
  • Educated & Aware: They’re on-trend to be more racially and ethnically diverse than Gen Z, more likely to go to college and to be raised among college-educated adults
  • Digitally Hardwired: Technology “is not something separate from themselves but an extension of their own consciousness and identity.” They’ll transform everything from policing (hello drone surveillance?) to health, fertility and even longevity (think neural interfaces, cyborg-style augmentation and gene editing). This is the generation that will understand autonomous vehicles, NFT’s, smart everything… it won’t be the future, it will be their reality.
  1. Innovation: They’ll be the first generation to truly grow up immersed in the metaverse — to reach Gen Alpha, brands will need to reach their avatars.
  2. Disruption: Zoom school and virtual identities are normal to Gen Alpha… they’ll transcend the boundaries that define our lives today like time zones, nation-states, and physical limitations, creating a world of infinite possibilities.



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Mike Berland

Mike Berland


Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M