Mike Berland

Nov 17, 2021

3 min read

Why 11 year-olds already rule the worldđź‘«

Think Gen Z is the most disruptive generation ever? Just wait. Alpha Kids are hot on their heels and Apple already knows how transformative this generation will be. It’s time you do too.

Here’s a starter:


Generation Alpha is already gaining momentum… even though many of its members aren’t even born yet.

They’re the children of millennials and the first generation born entirely in the 21st century. Here’s why Alpha Kids will be the most transformative generation ever:

  • Strength in Numbers: By 2025, they’ll be nearly 2 billion members strong — the largest generation to date


Marketers betting all their money on Gen Z. Gen Alpha is poised to do some serious consumption.


Gen Alpha’s sheer size will give them huge spending power — and they already influence their parent’s purchasing decisions more than any group before. Their digital influence has begun reshaping consumer trends and creating new markets.

Here’s how companies can gain momentum by future-proofing:

  1. Innovation: They’ll be the first generation to truly grow up immersed in the metaverse — to reach Gen Alpha, brands will need to reach their avatars.

3. Polarization: They’re still kids — many feel marketing to children is cringey & brands need to be careful not to appear exploitative or cross ethical lines (as Mark Zuckerberg’s learned with his failure to get Instagram for Kids off the ground).

4. Social Impact: As the offspring of millennials, Alpha Kids have been called “millenials on steroids.” This group will care even more about social impact than their historically do-gooder parents — they will only follow brands that are truly inclusive and make our planet a better place.

5. Stickiness: Experiencing a global pandemic in their formative years, Generation COVID will inevitably be shaped by it. Online education, virtual socialization, mandated distancing and mask-wearing will have lasting impacts. Fortunately, so too will the de-stigmatization of mental health.

Best Days Ahead,