Why 11 year-olds already rule the world👫

Think Gen Z is the most disruptive generation ever? Just wait. Alpha Kids are hot on their heels and Apple already knows how transformative this generation will be. It’s time you do too.

Here’s a starter:

WHAT’S UP:

Generation Alpha is already gaining momentum… even though many of its members aren’t even born yet.

They’re the children of millennials and the first generation born entirely in the 21st century. Here’s why Alpha Kids will be the most transformative generation ever:

WHAT’S DOWN:

Marketers betting all their money on Gen Z. Gen Alpha is poised to do some serious consumption.

WHAT’S NEXT:

Gen Alpha’s sheer size will give them huge spending power — and they already influence their parent’s purchasing decisions more than any group before. Their digital influence has begun reshaping consumer trends and creating new markets.

Here’s how companies can gain momentum by future-proofing:

3. Polarization: They’re still kids — many feel marketing to children is cringey & brands need to be careful not to appear exploitative or cross ethical lines (as Mark Zuckerberg’s learned with his failure to get Instagram for Kids off the ground).

4. Social Impact: As the offspring of millennials, Alpha Kids have been called “millenials on steroids.” This group will care even more about social impact than their historically do-gooder parents — they will only follow brands that are truly inclusive and make our planet a better place.

5. Stickiness: Experiencing a global pandemic in their formative years, Generation COVID will inevitably be shaped by it. Online education, virtual socialization, mandated distancing and mask-wearing will have lasting impacts. Fortunately, so too will the de-stigmatization of mental health.

Best Days Ahead,
Mike

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Mike Berland

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M