The 3 Ks of Marketing Influence🚀

  1. Disruption: It used to be all about how many followers an influencer has. Now brands are choosing partners based on the new holy grail: relevance and authenticity.
  2. Innovation: The definition of influencers is evolving in part because Gen Z has lost trust in celeb endorsements. They’re instead turning to KOCs for more authentic content from peers within their online communities.
  3. Polarization: Different breeds of influencers are motivated differently. KOLs mainly want to make money, KOCs promote products they’re passionate about, and genuinfluencers want to spread the word about causes they care about.
  4. Stickiness: KOCs and genuinfluencers have tight knit audiences — though small, they are often more engaged, making brand marketing more impactful and long-lasting.
  5. Social Impact: Brands that want to address complex issues and promote social causes should partner with genuinfluencers to talk about these topics — without any mention of product.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store