Graphic by K8 Strassman

Momentum for Change

We challenge all Americans to commit to sustaining the momentum for ending systemic racism.

A Decode_M and SwanSG Special

Momentum for “Change” Quadrupled & “Black Lives Matter” Has Nearly Tripled

From an MFactor of 20 in mid-May to 83 this week, “Change” hit all five momentum drivers.

Decode_M’s proprietary MFactor data. Graphic by K8 Strassman
Decode_M’s proprietary MFactor data. Graphic by K8 Strassman

Here’s what is happening:

Eric Baradat/AFP via Getty Images
Star Tribune via Getty Images
Graphic by K8 Strassman

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M