Lasting legacy of Covid shacks? Streetscaping.

  • Streetscaping creates destinations that get more people outside — beneficial to our physical & mental health
  • It positively impacts urban vitality by increasing a community’s safety, liveliness, and opportunities for social connection
  • There are environmental payoffs: outdoor dining gets cars off the street and compels businesses to keep sidewalks clean
  1. Disruption: NYC streets look & feel totally different — there’s an opportunity for a mindset shift from outdoor structures being disruptive, a temporary solution and an eye sore, to being a benefit that beautifies and revitalizes the city.
  2. Polarization: Those that are pro permanent outdoor dining / streetscaping think permanent outdoor dining will make streets safer and help neighborhoods thrive. Opponents worry about cons like increased noise, more litter and unwanted rodents (all of which exist in NYC regardless).
  3. Stickiness: Restaurants are leveraging “the experience factor” of creating memorable outdoor dining destinations to attract customers. Outdoor dining & streetscaping is an opportunity to take your aesthetic outside and bring it to life in 3D (beyond your traditional 2D signs).
  4. Innovation: Most outdoor dining structures started off as basic & utilitarian Covid Shacks. As outdoor dining evolved to streetscaping, companies are emerging that specialize in creating beautiful, well-designed structures. One example is Floratorium, whose stunning silk flower installations have transformed streeteries like Lola Taverna and LouLou into insta-worthy outdoor dining concepts.



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Mike Berland

Mike Berland

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M