Graphic by K8 Strassman

It’s Time for Entertainment to Take a Page From Sports Books

ON THE UP: SPORTS BETTING

ON THE DOWN: DAY TRADING

Decode_M Proprietary MFactor Score

THE DECODE

DISRUPTION: Professional sports leagues are leaning in and embracing legal sports betting as a way to re-engage and re-energize fans.

INNOVATION: Sports betting affiliate marketing platform Sports Gambling Guide is innovating by providing a consumer first approach. They combine education & advisory with social media sports entertainment to ensure the consumers choose the best deals and make smart bets.

POLARIZATION: State by state discussion & debate over legalization.

STICKINESS: There is nothing more sticky than fandom for sports teams, players and the influencers inspiring the bets.

SOCIAL IMPACT: Legalized sports betting is benefitting local markets by generating taxes, providing greater economic impact, and creating jobs.

THE TAKEAWAY

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M