Celebrating Pride in 2021🌈

Graphic by K8 Strassman

WHAT’S UP: Pride!

Momentum for Pride in 2021 has reached Maximum Momentum: an MFactor of 100, up from 58 in just 1 month.

Graphic by Trevor Briggs

Momentum for Pride was at an MFactor of 88 June 2020 because for the first time in its 50-year history, Pride events all over the nation — including the New York City celebrations — were postponed, canceled or made virtual.

Pride in 2021 is back in full force and reaching Maximum Momentum as states across the country completely lift COVID-19 restrictions and the LGBTQ+ community, allies, organizations and companies celebrate and pay tribute in new ways.

Pride 2021 is leaning into Innovation (continuous evolution) + Polarization (driving discussion & debate) with unexpected firsts:#1: Consumer Brands:

Google Images

#2: Entertainment:

Google Images

#3: Sports:

#4 Celebrations:

#5 Politics:

WHAT’S DOWN:

Rainbow Washing

Not all corporate recognition of Pride is welcomed by the LGBTQ+ community. Symbolic gestures can often be perceived as rainbow washing — when company recognition is only surface level with no tangible actions to uplift the community.

Pride Dont’s to avoid:

  • Whitewashing pride: Only featuring white faces in posts about Pride and no acknowledgment of the discrimination BIPOC, particularly Black transgender women, face today
  • Profiting off of Pride events: Creating rainbow themed products or selling tickets for events and pocketing the profits — Pride should be accessible to all, not just those who can afford the expense
  • Performative posts: Making posts about Pride without offering training for all employees and protection against discrimination for LGBTQ+ employees

WHAT’S NEXT?

Pride Do’s for companies / businesses acknowledging & celebrating Pride:

  • Pass the mic: Highlight LGBTQ+ voices within your company for those that are comfortable sharing
  • Ensure content & materials about Pride feature diversity
  • Donate most or all proceeds from pride-themed items to LGBTQ+ organizations
  • Provide educational materials (internally & externally) about Pride that recognize how improvements still need to be made & bias training for employees
  • Continue acknowledging & celebrating Pride throughout the year beyond just June

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M