Mike Berland

Jun 28, 2021

4 min read

Celebrating Pride in 2021🌈

Graphic by K8 Strassman

WHAT’S UP: Pride!

Momentum for Pride in 2021 has reached Maximum Momentum: an MFactor of 100, up from 58 in just 1 month.

Graphic by Trevor Briggs

Momentum for Pride was at an MFactor of 88 June 2020 because for the first time in its 50-year history, Pride events all over the nation — including the New York City celebrations — were postponed, canceled or made virtual.

Pride in 2021 is back in full force and reaching Maximum Momentum as states across the country completely lift COVID-19 restrictions and the LGBTQ+ community, allies, organizations and companies celebrate and pay tribute in new ways.

Pride 2021 is leaning into Innovation (continuous evolution) + Polarization (driving discussion & debate) with unexpected firsts:#1: Consumer Brands:

Google Images

#2: Entertainment:

Google Images

#3: Sports:

#4 Celebrations:

#5 Politics:

WHAT’S DOWN:

Rainbow Washing

Not all corporate recognition of Pride is welcomed by the LGBTQ+ community. Symbolic gestures can often be perceived as rainbow washing — when company recognition is only surface level with no tangible actions to uplift the community.

Pride Dont’s to avoid:

WHAT’S NEXT?

Pride Do’s for companies / businesses acknowledging & celebrating Pride: