More importantly, we look to the Up and Down to tell us what is UP, what is DOWN and what is NEXT.
What’s on the UP is that people are getting comfortable with remote work. What is driving it is unexpected and will require a different solution than sanitation and social distancing. The workforce isn’t worried about physical health — they are concerned about their own mental health.
NET NET: Prioritizing our mental health has never been more prevalent — momentum for mental health is pinned at 100. …
Now that we are halfway through the year and summer is wrapping up… we are using this week’s Monday Special Up & Down to feature 5 highlights from this year so far.
August 8, 2021
Micro-investing is the latest fintech disruption democratizing the money world… this is not old school Wall Street.
WHAT’S UP: Micro-investing is on the rise. This movement is bringing financial literacy and empowerment to a more diverse (and younger) audience.
Investing & saving money is the latest to get micro-sized. Micro-investing describes the process of depositing, saving and investing small sums of money. Apps like Acorns, Stash and Robinhood are fueling the movement — they are platforms that remove barriers to entry such as trading fees and account balance minimums. …
Before you read this week’s Up & Down, two key phrases to note:
NET NET: The future of the “Uniform” = Personalization
As we shed our sweats / athleisure and leave our “nests”… The “culture curious” are challenging the traditional meaning & purpose of the “uniform.”
They are putting their own personal spin on “uniforms” by making them unique to themselves. They are cultivating a shortlist of their own…
Future of body positivity = body neutrality + inclusivity
WHAT’S UP ⬆️: Body Inclusivity
Changing the stigma about body sizes is not a new conversation in the US. What is new is the way that brands, companies and organizations are working on evolving their definition of inclusivity.
The greater movement towards inclusivity traditionally centers around race, gender, socioeconomic status (SES), etc. Now companies are starting to recognize that body sizes are another dimension of the inclusivity movement.
What will it take to fuel momentum for the body inclusivity movement?
Torrid, a momentum master and the largest direct-to-consumer plus-size apparel brand…
ESG (Environment, Social, Governance) strategies are no longer about compliance. ESG strategies are a momentum maker and vehicle for growth for your organization.
How? By aligning it with the 5 Drivers of momentum, most importantly DISRUPTION and SOCIAL IMPACT to get stakeholders (e.g. consumers, employees, investors, media) to think about your company differently.
WHAT’S UP ⬆️: ESG Strategies
The force keeping CEOs up at night? Momentum for ESG is on the UP again.
ESG strategies are not new but they are going through a momentum moment as they are in the midst of going through an evolution.
The Tokyo Olympics are (finally!) here! But no one seems to care…
Right about now, the summer games would typically be the most hyped event on the planet.
We are excited about everything opening back up this summer but we seem to be not excited about the Tokyo Olympics…
WHAT’S UP ⬆️: The Olympics (sort of…)
There is momentum for the Tokyo Games… but it is surprisingly flat compared to what it should be.
The Olympics are all MASS right now and no VELOCITY… which means no excitement.
Why? It could be intentional… Do Americans feel guilty about all the…
WHAT’S UP ⬆️: CPG + Commercialization of Space
Everyone knows we’re in the midst of a (literal) moonshot mission. But don’t be distracted by the hype around Richard Branson vs. Jeff Bezos vs. Elon Musk’s space tourism. Though if you’re an early bird, there’s still time to livestream the lift-off of Branson’s Virgin Galactic’s first fully crewed test flight.
Retail is an industry inherently driven by momentum — retail brands must continually transform or innovate to stay relevant and profitable amidst variable economic environments and trends.
COVID-19 forced us to reimagine and reinvent retail. The brands staying on top are momentum masters: adept at challenging the status quo, taking risks, knowing who they are for, and leaning into their purpose and values.
In this week’s Up & Down, we are highlighting 5 Forces coming out of quarantine that are threatening retailers and driving the transformation.
These 5 threats have been emerging throughout the pandemic and are now starting to…