Graphic by K8 Strassman

What’s Up:

Juneteenth. There is momentum for one of America’s oldest holidays as more people acknowledge and celebrate Emancipation Day.

Momentum for Juneteenth was at an MFactor of 80 at this time last year. Juneteenth was a high velocity and high mass topic as many learned of the holiday’s historic importance.

The 2020 Black Lives Matter movement was one of the catalysts for corporations, brands and individuals to recognize Juneteenth. In 2020 NYC declared Juneteenth an official city holiday and public school holiday. Brands like Estée Lauder Companies, Nike, Levi’s (and Decode_M!) recognized it as a company holiday. …


Graphic by K8 Strassman

NET NET

It is no longer nostalgia — it is new-stalgia where brands and products of the past have been re-invented and re-imagined.

Brands are using the pandemic disruption as an opportunity to re-invent themselves & come back even stronger. And it is working because we’re all in a comeback state of mind — pining for the simplicity of fun & indulgence of summer. We want the comfort of the past reimagined for the future.

ON THE UP: New-Stalgia

There’s velocity for “New-stalgia” — bringing back old trends with a twist and making them relevant for new audiences. This trend is gaining traction by hearkening back…


Graphic by K8 Strassman

Timothy Leary got two parts of it right when he said “turn on, tune in and drop out”.

This year’s Mental Health Awareness Month is giving way to a new wave of momentum for mental health, alternative medicines & mushrooms.

As the full reopening rolls out, preparations are in place for the next big disruption: going back to work, school, traveling, and socializing. The work that still needs to be done? Getting people mentally prepared.

One of the main pushes of this year’s Mental Health Awareness Month? The healthcare community is focused on getting people mentally prepared to deal with…


Graphic by K8 Strassman

Momentum for “crypto curious” is on the rise.

If reading about the volatility of crypto currencies this week has made you curious about the space… this Up & Down is for you.

Before you read this week’s Up & Down, there are 3 pro-tips you need to know:

  1. Crypto Curious: The “crypto-curious audience” is defined as people who don’t own cryptocurrency today but indicate either wanting to learn more about it and/or are planning to buy it soon. About 13% of adults in the US plan to buy cryptocurrency in the next 12 months (about 19.3 million people). …

Graphic by K8 Strassman

New York, New York. If you can make it here, you can make it anywhere. Now there is momentum for NYC as it bounces back from being one of the hardest hit of all cities. Many thought it couldn’t recover. As the town reopens and gets its groove back, it’s giving the rest of our country hope that life as we knew it can be back to how we want it.

In this week’s up and down, we look at all the ways NYC is defying the doubters and rising to the reopening challenge. The city is not just surviving…


Graphic by K8 Strassman

ON THE UP: SPORTS BETTING

Momentum for sports betting is back and is the future of entertainment. Why? Sports betting has all the elements that engage viewers: gamification, fandom, community, fast paced, adrenaline rush of real time wages, endless opportunities (you can bet on anything) and mobile friendly (iGaming).


Graphic by K8 Strassman

It’s [gonna be] May… but we’re already seeing momentum for Holiday Season 2021.

Never too early to start planning for the holidays!

No, we don’t mean Memorial Day and the 4th of July… if you haven’t planned your summer holiday travel yet, might be too late… We gave you the heads up in December that 2021 would bring a summer of travel!

Why does the 2021 holiday season have momentum now? We are seeing a major shift in consumer sentiment, from people seeing light at the end of the tunnel to people feeling the light on them. Thanks to all…


Graphic by K8 Strassman

Gen Z is the momentum generation. They are never satisfied with the status quo or the way things have been done. They are in a constant state of evolution — taking nothing at face value and never satisfied with leaving something the same for a long period of time.

To keep themselves stimulated, engaged, connected and in a constant state of transformation, they’ve turned everything into a game.

Just when you thought it couldn’t go higher, momentum for Video Games rose from an MFactor of 62 in February 2021 to a 76 this week. Even Deloitte is starting to catch…


4/20 (the day dedicated to celebrating cannabis) is fast approaching… This year, more folks than usual have cannabis on the brain.

What was once an underground holiday for a niche audience of avid cannabis consumers is now known–and celebrated–by the masses. Its mass is surging from a low of 40 in September to 65 this week.

Why? Momentum for “legalizing cannabis” is surging, up from a low of 40 in January to 54 this month — spurred by New York becoming the 15th state to legalize recreational cannabis.

Decode_M Proprietary Momentum Data

What’s behind the momentum?

  • Mass is fueled by volume + awareness: New…

Graphic by K8 Strassman

It’s Masters weekend, making golf top of mind for many… What’s not yet in the mainstream? The way golf apparel is getting streetwearified. This emerging trend, also known as Golfcore (Golf x Streetwear), is heightening the heritage of golf and making golf accessible / relatable to a new & more diverse demographic.

With early / emerging trends like Golfcore (Golf x Streetwear), we break down its momentum in terms of Mass (awareness + reach) and Velocity (engagement + polarization).

We know a trend / movement like Golfcore (Golf x Streetwear) is about to take off when its velocity is surging…

Mike Berland

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M

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