Graphic by K8 Strassman

5 Reasons why the Influencer Industry is going through a New Wave of Momentum

Today, we’re decoding the momentum of the ever evolving Influencer Marketing industry (#ad) vs. Traditional Marketing (TV, Billboards, Radio, etc).

The Decode

ON THE UP: Influencer Marketing

The MFactor has surged from 45 to 66 since January 2020. Here’s how influencer marketing is hitting all Five Drivers of Momentum:

Decode_M Proprietary MFactor Data
Decode_M Proprietary MFactor Data
Decode_M Proprietary MFactor Data
Decode_M Proprietary MFactor Data
Decode_M Proprietary MFactor Data

ON THE DOWN: TRADITIONAL MARKETING

Despite best efforts, the velocity for traditional marketing went from 40 to 10 since January 2020. With more mass than velocity, traditional marketing efforts like TV ads, radio spots, billboards and print ads are losing momentum.

Takeaway:

Influencer marketing used to be the go-to approach for smaller brands with low marketing budgets (it was a scrappy approach and there was always a way to negotiate a deal with the influencer that reached the right target).

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M

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