Graphic by K8 Strassman

5 Reasons why the Entertainment Industry is the ultimate Momentum Master.

Award season is upon us, so we’re decoding why the momentum for the entertainment industry is UP while momentum for celebrity drama, gossip, news (& even ultimately Reality TV) is DOWN.

  • Karlie Kloss, along with a group of investors, is evolving her interest in fashion through acquiriinig W Magazine from Condé Nast.
  • Selena Gomez’s newly released Rare Beauty is combining her passion for makeup with her mental health advocacy work by donating 1% of sales directly to mental health services in underserved communities.
  • American rapper, singer, songwriter, and record producer Travis Scott loves his McDonald’s order so much that he partnered with the McDonald’s to release the ‘Travis Scott Meal’ and hinted at more surprises to come from this iconic collaboration. Supermodel/entrepreneur/influencer
  • Continue to postpone release
  • Release films in theaters when it remains to be seen whether Americans feel safe sitting near each other in enclosed spaces
  • Release them on a streaming platform and forego the traditionally profitable theater experience.


The pandemic has acted as the great equalizer. Without the typically busy celebrity social schedule of red carpet premieres, parties, and in-person award shows, most celebrity “news”, gossip and drama has consisted of mundane sightings at the grocery store or reports of celebrities ignoring social-distancing guidelines rather than speculation of new love interests or drama from late night summer parties. Most celebrities are living just like the rest of us (boring!), which certainly won’t make for good reality TV or tabloids (unless you are a Kardashian… we are eagerly standing by for their quarantine season of KUWTK).

The Takeaway:

Momentum requires continuous transformation. We’ve moved past speculating about the future and the “new normal”. We are in the future right now and the entertainment industry is leading it.

Momentum Maker, Author of Maximum Momentum, Founder & CEO of Decode_M